EDUCATION INFORMATION

Archive for the ‘Therapy Schools’ Category

Physical therapy schools primarily teach you the clinical aspects of therapy, rehabilitation and skills to help people get better and recover from their ailments. What is lacking in the school curriculum is how to market your physical therapy practice and how to run your business.

Your physical therapy degree will not tell you how to get patients to come see you. Physical therapy degree programs don’t provide the entry-level physical therapist with the proper skills to make their clinic successful. Getting good results with your patients is an important part of your clinical practice but marketing your clinic is equally as important and needs to be developed as much as the clinical side of the business.

It is important to market your physical therapy practice, whenever possible and make the time each week to develop marketing strategies and implement the marketing plans. You need to talk to and inform people about what you do and what kind of services your clinic offers. In doing so, you will at least keep people informed and increase the exposure of your clinic within the community.